The Master in International Event Management is an academic course with a high degree of vocational relevance. The content and delivery of the Master in Event Management is strongly underpinned by the course team's expertise, research activities and in many cases first hand experience of the industry. Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.

The Master in International Event Management is aimed at a broad spectrum of students and practitioners from a variety of backgrounds. It has been designed for those who wish to pursue senior management positions within the events industry or as preparation for further study in international events, such as a PhD.