Creating Powerful Brands. 3rd ed.
De Chernatory, L. and McDonald, M. (2004)
Event Management and Sustainability
R Raj and J Musgrave, Leeds Metropolitan University UK
Bowdin, G., McDonnel, I., Allen, J., O'Toole, W.
Exploring Corporate Strategy
Gerry Johnson, Kevan Scholes, Richard Whittington
Globalization: The Reader.
Beynon, J.H. and Dunkerley, D. (2001)
Human Recource Mangement in the Hospitality Indusry: An Introductory Guide. 8th ed
Boella, M.J., Goss-Turner, S., Eade, V.H. (2005)
International Hospitality Management
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Management Consulting. A Complete Guide to the Industry. 2nd ed
Biswas, S. and Twitchell, D. (2001)
Marketing Management 13th ed.
Kotler, P. and Keller, K.L. (2008)
Marketing Principles and Practice
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Principles of Services Management. 4th ed.
Palmer, A. (2007)
Project Management - an international perspective
Keeling, R. (2000)
Research Methods for Business Students
Mark N. K. Saunders, Philip Lewis, Adrian Thornhill
Researching and Writing Dissertations in Hospitality and Tourism
Clark, M., Riley, M., Wilkie, E. and Wood, R. (1998)
Service Marketing Management
Kasper, H., Van Helsdingen, Mark Gabott
Successful Event Management: a practical handbook. 2nd Edition
Shone A & Parry B (2004)
The McDonaldization of Society. 4th ed
Tourism: A Modern Synthesis
Page S, Conell J
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