Bücher Bachelor

Bücher 1. Semester

BEO1106 Business Statistics

Berenson M.L., Levine D.M., Krehbiel T.C., Watson J., Jayne N., Turner L. and O’Brian M. (2008) Basic Business Statistics: Concepts and Apllications

BHO2282 Accommodation Management

allen G. K. and Vallen J. J (2008) Check-in Check-out: 8th ed.

ABSF04 Introduction to Tourism

Page S. and Connel J. (2009) Tourism: A modern synthesis, 3rd ed.

BHO3420 Event Operations

McDonnell J., Allen J., O’Toole W. and Harris R. (2008) Festival and special event management: 4th ed.

ABSF08 Human Relations

McCann Hamilton V. (2007) Human Relations: The Art and Science of Building Effective Relationstrips

ABSF12 Food and Beverage Management I

Bernard D., Lockwood A., Pantelidis L.& Alcott P. (2008) Food and Beverage Management: 4th ed.

Bücher 2. Semester

BHO3311 Yield Management

Ingold, A. , McMahon-Beattie, U. & Yeoman, A. (2000) Yield Management. Strategies for the Service Industries.

BHO2500 Hospitality and Tourism Industry Project

Gray D E (2009) Doing Research in the Real World (2nd ed.)

BHO3499 Managing Sustainable Destinations

Ritchie J, Crouch G (2005) The Competitive Destination - A Sustainable Tourism Perspective

ABSF07 Event Creation & Design

Berridge, G (2006) Events Design and Experience

ABSF02 Business Events

Rogers, T (2007) Conferences and conventions: a global industry

Termine

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