Bücher Master

Bücher Master

Creating Powerful Brands. 3rd ed.

De Chernatory, L. and McDonald, M. (2004)

Event Management and Sustainability

R Raj and J Musgrave, Leeds Metropolitan University UK

Events Management

Bowdin, G., McDonnel, I., Allen, J., O'Toole, W.

Exploring Corporate Strategy

Gerry Johnson, Kevan Scholes, Richard Whittington

Globalization: The Reader.

Beynon, J.H. and Dunkerley, D. (2001)

Human Recource Mangement in the Hospitality Indusry: An Introductory Guide. 8th ed

Boella, M.J., Goss-Turner, S., Eade, V.H. (2005)

International Hospitality Management

Clarke, A. (2007)

Management Consulting. A Complete Guide to the Industry. 2nd ed

Biswas, S. and Twitchell, D. (2001)

Marketing Management 13th ed.

Kotler, P. and Keller, K.L. (2008)

Marketing Principles and Practice

Dennis Adcock, Al Halborg, Caroline ...

Principles of Services Management. 4th ed.

Palmer, A. (2007)

Project Management - an international perspective

Keeling, R. (2000)

Research Methods for Business Students

Mark N. K. Saunders, Philip Lewis, Adrian Thornhill

Researching and Writing Dissertations in Hospitality and Tourism

Clark, M., Riley, M., Wilkie, E. and Wood, R. (1998)

Service Marketing Management

Kasper, H., Van Helsdingen, Mark Gabott

Successful Event Management: a practical handbook. 2nd Edition

Shone A & Parry B (2004)

The McDonaldization of Society. 4th ed

Ritzer,G. (2004)

Tourism: A Modern Synthesis

Page S, Conell J

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