Viral Marketing - a tool for destinations?
Während des Oktoberwochendes beider Masterprogramme hatten die ANGELL Business School Studenten die Gelegenheit, neben ihrem Workshop in 'Quantitative Research Methods', dem Viral Marketing Experten Rhett Lego, über die Möglichkeiten von Viral Marketing im Tourismus, zu lauschen.
Florian Hummel, Director Degree Programmes, was delighted to introduce Mr Lego: 'Rhett Lego an Australian who lives in Munich is a regular guest speaker on our tourism programme. He has been working on a variety of tourism related projects, held senior positions with the Australian Tourist Commission, Melbourne Tourism, Le Meridian and Tourism Victoria. He has currently represented Tourism Queensland in Europe, has set up EarthTV and Superbrands. Besides he is an expert in Viral Marketing and will talk about his current involvement in a Viral Marketing campaign for a destination.'