Service - Books Master
| Creating Powerful Brands. 3rd ed. | ||
| De Chernatory, L. and McDonald, M. (2004) | ||
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| Event Management and Sustainability | ||
| R Raj and J Musgrave, Leeds Metropolitan University UK | ||
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| Events Management | ||
| Bowdin, G., McDonnel, I., Allen, J., O'Toole, W. | ||
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| Exploring Corporate Strategy | ||
| Gerry Johnson, Kevan Scholes, Richard Whittington | ||
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| Globalization: The Reader. | ||
| Beynon, J.H. and Dunkerley, D. (2001) | ||
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| Human Recource Mangement in the Hospitality Indusry: An Introductory Guide. 8th ed | ||
| Boella, M.J., Goss-Turner, S., Eade, V.H. (2005) | ||
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| International Hospitality Management | ||
| Clarke, A. (2007) | ||
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| Management Consulting. A Complete Guide to the Industry. 2nd ed | ||
| Biswas, S. and Twitchell, D. (2001) | ||
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| Marketing Management. 13th ed. | ||
| Kotler, P. and Keller, K.L. (2008) | ||
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| Marketing Principles and Practice | ||
| Dennis Adcock, Al Halborg, Caroline ... | ||
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| Principles of Services Management. 4th ed. | ||
| Palmer, A. (2007) | ||
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| Project Management - an international perspective | ||
| Keeling, R. (2000) | ||
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| Research Methods for Business Students | ||
| Mark N. K. Saunders, Philip Lewis, Adrian Thornhill | ||
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| Researching and Writing Dissertations in Hospitality and Tourism | ||
| Clark, M., Riley, M., Wilkie, E. and Wood, R. (1998) | ||
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| Service Marketing Management | ||
| Kasper, H., Van Helsdingen, Mark Gabott | ||
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| Successful Event Management: a practical handbook. 2nd Edition | ||
| Shone A & Parry B (2004) | ||
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| The McDonaldization of Society. 4th ed | ||
| Ritzer,G. (2004) | ||
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| Tourism: A Modern Synthesis | ||
| Page S, Conell J | ||
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